Approach

1
Any organisation is made up of 3 critital parts:
A. Its culture
B. Its product or service
C. Its reputation
2
After a 'problem definition' phase the first step is to align these three parts by establishing your Single Organising Principle.
3
Once expressed, the 'Single Organising Principle' is used to inform change in your culture, your product or service portfolio and your reputation.
4
An organisation that is truly aligned around its 'Single Organising Principle' will be more consistent and more efficient. As such it will become more profitable.
5
Over time, continuous alignment = sustainable profitability, the key determinant of shareholder value.