About

Every business wants an elevator pitch.

Sadly few have a truly compelling one.

One that’s as motivating internally as it is meaningful externally.

Businesses who own such a statement are better aligned, more focussed, more efficient and, ultimately, more profitable.

Having worked with BMW and ‘The Ultimate Driving Machine’, Honda and ‘The Power of Dreams’, BT and ‘It’s Good to Talk’, Homebase and ‘Make a House a Home’ and many others, it’s clear to see the focus these statements have provided their owners.

RBB is a strategic business consultancy that helps CEOs and Boards define and express their business’ most powerful proposition.

In a single sentence.

It’s called your ‘Single Organising Principle.’

Once articulated, we help bring it to life across the organisation’s culture, its products & services and reputation.